When something is needed and it is in small amounts it becomes very valuable. In 1 Samuel 3:1 we read the word of God was very precious/valuable because it was not common. When there is a need for the word, and it becomes valuable the counterfeits come forth.
1Sa 3:1 And the child Samuel ministered unto the LORD before Eli. And the word of the LORD was precious in those days; there was no open vision.
Amo_8:11 Behold, the days come, saith the Lord GOD, that I will send a famine in the land, not a famine of bread, nor a thirst for water, but of hearing the words of the LORD:
Mar_13:6 For many shall come in my name, saying, I am Christ; and shall deceive many.
Mat_24:11 And many false prophets shall rise, and shall deceive many.
Mat 7:15 Beware of false prophets, which come to you in sheep’s clothing, but inwardly they are ravening wolves. 16 Ye shall know them by their fruits. Do men gather grapes of thorns, or figs of thistles? 17 Even so every good tree bringeth forth good fruit; but a corrupt tree bringeth forth evil fruit. 18 A good tree cannot bring forth evil fruit, neither can a corrupt tree bring forth good fruit.
Joh_8:32 And ye shall know the truth, and the truth shall make you free. 34 Jesus answered them, Verily, verily, I say unto you, Whosoever committeth sin is the servant of sin. 35 And the servant abideth not in the house for ever: but the Son abideth ever.
1Jn_2:29 If ye know that he is righteous, ye know that every one that doeth righteousness is born of him.
1Jn_3:7 Little children, let no man deceive you: he that doeth righteousness is righteous, even as he is righteous.
Gal 5:24 And they that are Christ’s have crucified the flesh with the affections and lusts.
Can you imagine being misled by some one who tells you what you don’t want to hear? The false prophets will tell us what we want to hear and what makes us feel good. One thing they will not tell us is that we shall reap what we sow.
Gal_6:7 Be not deceived; God is not mocked: for whatsoever a man soweth, that shall he also reap.
1Jn_4:1 Beloved, believe not every spirit, but try the spirits whether they are of God: because many false prophets are gone out into the world.
Luk_6:26 Woe unto you, when all men shall speak well of you! for so did their fathers to the false prophets.
2Ti_4:3 For the time will come when they will not endure sound doctrine; but after their own lusts shall they heap to themselves teachers, having itching ears; 4 And they shall turn away their ears from the truth, and shall be turned unto fables.